As former managing director of Superstudio21 Gmbh, until my resignation in May 2025, I carried out the following projects.
Motorworld Trademark Management AG, Deutschland, Monaco
A venue that celebrates the legendary rivalry between Ford and Ferrari. Amidst the authentic atmosphere of a workshop, a racetrack suspended from the ceiling, the red Ferrari bar and the blue Ford bar, guests relive – while sipping a cocktail – the epic challenge that wrote the history of motorsport. The large mirrored ceiling amplifies the space and multiplies perspectives, creating a play of reflections that wraps guests in an atmosphere suspended between dream and reality. Engines, emotions, and stories of legendary races merge into an immersive experience, where the passion for racing is not just told, but lived. In the world of racing, a dedicated space could not be missing: the Porsche Room, enhanced by the display of a historic suspended 356, an authentic symbol of elegance and sporting tradition.
Key points of the project:
- Iconic Ford–Ferrari duality: Two opposing bars – Ferrari red and Ford blue – become the visual and narrative symbol of the historic rivalry between the two brands.
- Immersive experience: Workshop, suspended racetrack, and mirrored ceiling that amplifies space and multiplies perspectives, transforming the venue into a living story, suspended between dream and reality.
- Engines and emotions: History, design, and automotive passion blend into a unique environment, where guests can relive the great challenges while sipping a cocktail or enjoying a meal.















