Vapiano 3.0 - New Concept Restaurant

Vapiano 3.0 renews the identity of the iconic restaurant format without betraying its essence, evolving the original concept by Matteo Thun. The new design focuses on warmth, hospitality, and dwell time—transforming the restaurant into a social hub. Authentic materials, lighting effects, wooden furnishings, and handmade artworks shape a rich and dynamic environment. The space unfolds into three functional areas, including an intimate lounge, designed to reflect new ways of experiencing the restaurant.

Key points of the project:
- Evolution in continuity: A respectful reinterpretation of the original concept with an updated and coherent design language.
- Warm, identity-driven materiality: Textured surfaces, authentic furnishings, fabrics, and art contribute to a multisensory experience.
- Experiential modularity: Diverse spaces tailored for different moments—from social sharing to relaxed pauses.